The idea for
Bijoux in a Box, like many business ideas, came out of a personal experience. A few years ago, my friend Jill and I spent a "girls weekend" at the YMCA of the Rockies, a fabulously beautiful facility in Estes Park, Colorado (home of Rocky Mountain National Park). One of the best things about the Y of the Rockies is its ginormous craft center which offers all kinds of fun art projects from silk scarf painting to mosaics. But the absolute best thing about the craft center is the jewelry making section which conservatively takes up a space the size of soccer field and has more bead variety than 10 beads stores put together. (I know, now you're just dying to go yourself)
It just so happened that both of my daughters were about to have birthday parties so I justified my desire to spend the entire day there by making hand-crafted necklaces as party favors for all 23 attendees. Then I went back the next day in a more honest and self-centered frame of mind and made myself 8 pairs of earrings and a few necklaces. Oh, yeah, and a bracelet or two.
That was it. I was hooked. I loved the chance to play with color, size, finish, and a hundred other subtle variables to create my mini-masterpieces. It was purely creative yet it was something that I, who have, shall we say, a good eye but limited manual dexterity could do and still create something beautiful. (OK, it helped that the craft center had an employee who was there to do the clasps and windy-wire earring thingies).
I also loved the fact that it was both creative
and social--my two favorite things put together. We had many luxurious hours to get thoroughly caught up on each other's lives while we beaded, pausing briefly to ask each other's opinions on materials and composition and modeling our finished pieces.
So as I reluctantly dragged myself away to enjoy the other splendors of Estes Park (there's that Rocky Mountain thing, for example), my thoughts went to the many other people I know who would have loved the experience. I asked myself how I could replicate this experience for people. A few business model experiments later, I came up with the idea for
Bijoux in a Box.
In the process, I talked with hundreds of people about what they liked and didn't like about the current jewelry making options that were out there. What I found is that many people found bead stores overwhelming and expensive. A typical bad bead store story was of someone who spent an hour and half at the store, spent $85 on a handful of beads, and then went home and realized they didn't work together very well. The other common story from beading newbies was about the difficulty of learning how to put on clasps which invariably looked amateurish or broke quickly. I could relate. My first few clasps were pretty awful looking too.
On the other hand, there were those people who went to a big box craft store and bought necklace or bracelet kits in the jewelry department. They got home, emptied out their little package, strung together the beads in the kit and 10 minutes later, wondered in the immortal words of Peggy Lee, "is that all there is?" Where's the creativity? Where is the sense of making design choices to create a truly individual piece? If a dozen people bought the kit, their end products, save for minor variation in the order of the beads, would all look pretty much the same. And, with no offense intended to the jewelry kit creators, let's just say that the quality of materials in middle-of-the-road at best.
So, in developing
Bijoux in a Box, my guiding words were: creativity, quality, and simplicity. I wanted projects that would result in something people would actually want to wear (alas, much of the craft store kits don't meet that particular criteria for me), offered enough variety in materials to allow people to have the fun creative struggle that is beading, and didn't require any previous knowledge of jewelry-making techniques or any special tools. (OK, you do need the odd set of pliers here and there to close a jump ring but I don't consider those to be special tools).
The result of all this noodling around is
Bijoux in a Box. The fact that our kits make four projects (except for the wine bottle stoppers which only make two) enables us to load up the kits with a wide variety of quality materials that are sourced from around the world. None of our projects require anything more complicated than tying a knot or squeezing a jump ring together with some pliers. So, virtually anyone can successfully complete our projects,even and especially children who, in general, love making jewelry. And finally, we wanted our projects to be so affordable that there is no reason not to buy them. Our kits run from $16 to $38, making the cost of each individual project between $4 and $9.50 making them a fantastic value.
So there you have it. The story of
Bijoux in a Box.